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Brand Manager, Innovation


Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.


Consumer Marketers, Brand Builders, Snack Lovers Wanted. We are building a powerhouse team of consumer-centric, business-building marketers who are creating something special in the snacking category. We are looking for individuals with exceptional leadership and strategic thinking and who enjoy working in a fast-paced, team-oriented environment. They can’t be afraid to dream big or be deterred by a challenge – this is a great opportunity to help strategically shape the future portfolio of Campbell Snacks.


General Summary:

The Manager of Innovation is responsible for shaping and driving the new product innovation pipeline across multiple brands and categories. Responsibilities include:

  • Identify a pipeline of fresh business building ideas that drive incremental growth for our portfolio, deliver against business strategies, and meet target consumer needs. This includes differentiated product and packaging ideas in current and future contiguous categories.
  • Collaborate with Marketing and Sales to creatively identify opportunity areas for growth by effectively leveraging syndicated data, consumer research and competitive intelligence.
  • Lead cross functional teams through commercialization of existing breakthrough innovation projects and future validated ideas to deliver commercially and financially viable platforms.
  • Build ideas based on a foundation of product and packaging commercialization viability that will deliver strong financial performance – this will require strong business model savvy, a general management aptitude, and strong partnerships with cross functional resources to deliver results.
  • Provide strong leadership to create direction and inspire greatness with cross functional teams. A "can do" attitude with a strong drive for results will be necessary to overcome obstacles and motivate the team through project ebbs and flows.


Knowledge & Skill Requirements:

  • Proven track record of driving profitable growth from product innovation: concept to commercialization
  • High caliber leadership – taking accountability, inspiring trust, fostering collaboration, and driving organizational alignment
  • Must have a high level of curiosity about the marketplace, competitors, consumers, and product/ingredients.
  • Ability to easily maneuver between high-level strategic thinking, business / financial / operational acumen, and detail orientation
  • Exceptional communication – clear and concise; recommending and influencing, storytelling and presenting
  • Food experience is preferred


Leadership Profile:

  • Strategic and creative thinker
  • Inspires teams to deliver results through commercialization excellence
  • Drives organization alignment with cross-functional resources and leaders
  • Builds strong relationships based on collaboration and trust
  • Highly resourceful and able to drive clarity in ambiguity
  • Prides themselves on knowing the business and our target consumers better than anyone else


Education & Experience:

  • Minimum education required: Bachelor’s Degree required; MBA strongly preferred
  • 5+years brand management and marketing experience, preferably in CPG
  • Category, consumer, and shopper knowledge preferred


Office & Travel:

  • The Innovation Manager, Snacks position is an office based position with 3 days (T,W,Th) in the office and 2 days (M, F) optional work from home. Office is located in Camden, NJ.
  • Minimal (5-10%) travel required. 


Compensation and Benefits:

The base salary range for this full-time, salaried position is between $105,000.00 - $194,400.00.

An individual’s base pay depends on a number of factors, such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation, such as a performance-based bonus and other short- and long-term incentives. In addition, we offer competitive health, dental, 401(k), and wellness benefits beginning on one’s first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

For more information, please email recruiting@campbells.com

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree, Masters

Experience Level : Mid to Senior Level

Job Function : Marketing

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