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Director, Category & Shopper Strategy

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

This role leads the Category & Shopper Strategy function for Campbell’s Meals & Beverage Sales. This function serves as the strategic category partner to field sales and field Category Leadership, while working with the business unit and sales strategy to develop brand building blocks that support our objectives.  The Director is responsible for elevating our overall category expertise by bridging brand, shopper, and channel priorities to unlock category growth and solutions across key segments and brands.  This role is also responsible for the goal setting and development of multiple direct reports to continue to elevate the skills and talent of the team.

Principal Accountabilities:

  • Responsible for Distribution and Shelving recommendations across the Campbell’s Meals & Beverage portfolio, inclusive of Future of Vision across Soup, Italian Sauce, Mexican Sauce, and Shelf Stable Juice.
  • Oversees the production of category specific selling materials (Category 101’s, Category Strategy, New Item Selling, Core Item Rankings, Gold Standard Shelving, etc.)  across 3 direct reports for all Channels (Grocery, Mass, Limited Assortment).
  • Owns the partnership between Sales and Shopper Insights to drive actionable recommendations and strategy development at the macro and strategic customer level with the support of direct report, Sr. Manager Shopper Strategy.
  • Develops strategic Sales-based hypotheses and dig sites for the Insights team informing learning plan development and project prioritization by collaborating with sales leadership.
  • Owns development of division selling materials, including Meals & Beverage strategy for customer facing purposes and stock slides for customer engagements.
  • Oversees the production of customer facing content on current, relevant topics at the macro and customer level owned by direct report, Sr. Manager Shopper Strategy.
  • Produces thought leadership used in VP level customer meetings, Top to Top, JBP meetings and industry events.
  • Oversees shelving research needed to inform overall (category agnostic) shelving fundamentals (across Channels.
  • Serves as advisor for Front of Funnel Innovation specific to ideation, opportunity development, and go-to-market strategy.
  • Owns process for projecting distribution at brand and item level for MULO and by customer to inform senior leadership of anticipated changes and feed the demand planning process. 
  • Provides Innovation ACV and TPD target inputs for AOP.
  • Cross-functional partner in annual division Strategic Plan development, Brand AOP, and Sales AOP responsible for category forecasts, distribution impact to business, and strategies to improve share results.
  • Project Manager and Owner of key strategic sales projects with consultants and insights vendor partners.
  • Partners with VP Category Leadership on required tools, capabilities, and training for Category Leadership function.

Job Complexity:

  • Works with multiple cross-functional groups; Marketing, Insights, HQ Sales, and Customer Teams
  • Works with external vendors
  • Requires leadership and influencing skills, professionalism, executive presence, and prioritization skills
  • Requires people management and team development skills

Minimum Requirements:

  • Bachelor's Degree
  • 15+ years CPG industry experience, including 5+ years Category Management experience
  • Category, Loyalty, Consumer, and Shopper Knowledge (Kantar, Mintel, IRI Gateways, 84.51 etc.)
  • Experience pulling and interpreting IRI and/or Nielsen data (Panel and Scan)
  • Ability to analyze and triangulate multiple data sources to create a story.  Must be comfortable with a plethora of data, and qualitative and quantitative insights.  
  • Excellent analytical skills and attention to detail
  • Strategic thinking
  • Ability to build strong relationships internally and with vendors
  • Problem solving, presentation, storytelling, and influencing skills
  • Ability to present large and small groups, both internal and external
  • Communication and interpersonal skills

Compensation and Benefits:

The base salary range for this full-time, salaried position is between $125,500.00 - $238,500.00.

An individual’s base pay depends on a number of factors, such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation, such as a performance-based bonus and other short- and long-term incentives. In addition, we offer competitive health, dental, 401(k), and wellness benefits beginning on one’s first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

For more information, please email

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Director

Job Function : Sales

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