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Advertising & Media


Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV. Effectv is headquartered in New York with offices throughout the country. We have a presence in 66 markets with a reach of 35 million households.* Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients.


Linda Nese
Account Executive

Beverly Bonasto
Account Executive-Local

Michael Gural
Account Executive

James Scavuzzo
Account Executive

Kimberly Tondo
Account Executive

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