About

Scarlet Knight Enterprises represents a bold evolution of the traditional college athletics model, transforming Rutgers' commercial operations into an integrated, forward-thinking organization built to unlock new growth, maximize market opportunity and deliver meaningful resources directly to Scarlet Knight student-athletes. Spearheaded by Director of Athletics Keli Zinn, Scarlet Knight Enterprises centralizes the athletic department's most valuable commercial assets into a single, purpose-driven entity that will accelerate decision-making, cultivate regional and national partnerships and position Rutgers as a leader in the rapidly changing landscape of college athletics. "The creation of Scarlet Knight Enterprises is a pivotal step for Rutgers Athletics," said Zinn. "College athletics is evolving rapidly, and we have a responsibility to be proactive in how we structure our business operations to grow and diversify our revenue. We are building a modern, innovative business model that allows us to maximize opportunities, compete aggressively in the marketplace and generate new resources that directly benefit our student-athletes and fans." Scarlet Knight Enterprises will absorb the existing organizational structure of Scarlet Assets Management Company (SAMCO) LLC, and a new Chief Executive Officer (CEO) will be appointed to lead the organization. The Board of Directors will include accomplished leaders with experience at the highest levels of the sports and entertainment industry, bringing deep industry expertise and strategic insight to guide the enterprise's growth.

Scarlet Knight Enterprises represents a bold evolution of the traditional college athletics model, transforming Rutgers' commercial operations into an integrated, forward-thinking organization built to unlock new growth, maximize market opportunity and deliver meaningful resources directly to Scarlet Knight student-athletes. Spearheaded by Director of Athletics Keli Zinn, Scarlet Knight Enterprises centralizes the athletic department's most valuable commercial assets into a single, purpose-driven entity that will accelerate decision-making, cultivate regional and national partnerships and position Rutgers as a leader in the rapidly changing landscape of college athletics. "The creation of Scarlet Knight Enterprises is a pivotal step for Rutgers Athletics," said Zinn. "College athletics is evolving rapidly, and we have a responsibility to be proactive in how we structure our business operations to grow and diversify our revenue. We are building a modern, innovative business model that allows us to maximize opportunities, compete aggressively in the marketplace and generate new resources that directly benefit our student-athletes and fans." Scarlet Knight Enterprises will absorb the existing organizational structure of Scarlet Assets Management Company (SAMCO) LLC, and a new Chief Executive Officer (CEO) will be appointed to lead the organization. The Board of Directors will include accomplished leaders with experience at the highest levels of the sports and entertainment industry, bringing deep industry expertise and strategic insight to guide the enterprise's growth.