Atlantic City, NJ – The Atlantic City casino industry is proud to announce its support of Breast Cancer Awareness Month to raise awareness about breast cancer and promote early detection. Throughout the month of October, the casino industry will host fundraising events, mobile on-site mammography screenings for team members and participate in the American Cancer Society Making Strides Walk to advance early detection, education and support services for women.
“Every year the casino industry comes together to support a cause that is so near and dear to our hearts,” said Mark Giannantonio, president, Casino Association of New Jersey (CANJ). “Breast cancer is a disease that impacts all of us, and thanks to medical advancements and research supported by fundraising efforts, we are seeing improved treatment options and greater survival rates. This awareness campaign helps to save lives, and we are honored to be part of it.”
According to the National Breast Cancer Foundation (NBCF), in 2024, more than 360,000 people will be diagnosed with breast cancer. However, thanks to advancements in early detection methods and support, the chances of survival are increasing. When caught in its earliest, localized stages, the 5-year relative survival rate of breast cancer is 99%.
Throughout the month of October, guests will notice that the Atlantic City casinos will be draped in pink lighting in recognition of Breast Cancer Awareness Month. From selling pink drinks where the proceeds go toward breast cancer awareness, and participating in fundraising walks, the entire casino industry is rallying to support this important cause:
Bally's Atlantic City
PINK YOUR DRINK October 1 - 31 During Breast Cancer Awareness month Bally’s is offering a pink cocktail, mocktail and desserts with a portion of the proceeds going to Breast Cancer Awareness. Enjoy these specialty desserts and cocktails at Park Place Prime and Jerry Longo’s Meatballs & Martinis. Cocktails are also available at Phil’s Carousel Bar. Plus, Bally’s will be illuminated in pink at the Pacific Avenue entrance, and Level Six in support of Breast Cancer Awareness.
Borgata Hotel & Casino Atlantic City
This Breast Cancer Awareness Month, Borgata’s bars and restaurants are serving pink-inspired cocktails for a cause. Try the Peach Frutta Martini at Angeline by Michael Symon, the Pink Lilly at Old Homestead Steakhouse, or the Sexy 75 at Lobby Bar. Enjoy the Pink Rose Martini at B-Prime, Pink Cadillac at B Bar, and Sweet Sunshine at Long Bar. Metropolitan’s Guava Tini and American Bar & Grille’s Pink Alana round out the lineup. Sip, support, and raise a glass to hope!
In addition to the cocktails, Borgata is also participating in the following: $10,000.00 donation to Men Wear Pink with the American Cancer Society Mobile on-site mammography scans at Borgata for employees Borgata Baking Company will be selling a Strawberry Shortcake Cheesecake Caesars Entertainment's Atlantic City Resorts
Caesars Entertainment Atlantic City Resorts “Go Pink” Throughout the month, Tropicana, Caesars, and Harrah’s Resort will “go pink,” with pink lights on each property’s exteriors in support of the thousands of brave women in the region who have battled breast cancer. At Tropicana, the cupola atop the Havana Tower, as well as every Tropicana fountain, will be made pink. At Caesars, the iconic chariot in front of the property, including its gladiators and horses, will be donned in pink attire. The resort’s fountains will also be lit pink in support of the cause, along with Caesars’ parking garage and Harrah’s Resort’s exterior light show on its building. The resorts are also participating in the following: Mobile on-site mammography screenings for team members, in partnership with the Atlantic Medical Imaging (AMI) Foundation The Making Strides Walk Against Breast Cancer in Ocean City, NJ on Sunday, October 13 $1 from every Tito’s Vodka cocktail sold at participating bars and restaurants will be donated to the American Cancer Society’s Real Men Wear Pink Campaign Casino guests at all three properties will have the option to donate their coins to the Real Men Wear Pink Campaign via the NRT machines at cash out Harrah’s Resort guests can opt to round up their checks and/or purchase pink ribbons at the various bars and restaurants on the property Real Men Wear Pink Michael Kane, Vice President of Security, Caesars Atlantic City; John Baldosaro, Vice President of Security, Harrah’s Resort Atlantic City; and Patrick Sterr, Director of Food & Beverage, and Larry Johnson, Executive Steward, both of Tropicana Atlantic City, are participating in the American Cancer Society’s Real Men Wear Pink campaign. Each leader has been using the power of pink to raise awareness and money for the American Cancer Society. The properties have hosted a variety of team member fundraisers, including but not limited to, t-shirt and cupcake sales, prize drawings, a dunk tank event, a trash-to-treasure sale, and Battle of the Bras.
Golden Nugget Atlantic City
Golden Nugget will be offering a property wide Pink Drink and will launch the Men Wear Pink Campaign this October.
Pink Drink Pink Warrior - $16 Help us fight Breast Cancer one Pink Drink at a time! The Pink Warrior will have you feeling like you can conquer the world as you sip on this cocktail made with Don Julio Blanco Tequila, Triple Sec, Reál Watermelon Purée and Sweet & Sour Mix.
$1 from each cocktail purchased will benefit Making Strides Against Breast Cancer. Available at Vic & Anthony's, Chart House, Lillie's Asian Cuisine, Dos Caminos and Rush Lounge
Men Wear Pink We've all been affected by breast cancer whether it be a family member or friend, so we're banding together as the Men of Golden Nugget to help fight this cause as one. Tom Pohlman - Executive VP and General Manager Kevin Scull- Assistant VP and VP of Operations Jim Byrnes - Senior VP of Casino Marketing Ralph D'Ambrosio - VP of National Marketing Gary Ng - Executive Director Of International Marketing Ken Adams - Operations Manager Steve DeVilla-Director of Player Development Adrian Ford- Sr. Executive Director of Player Development Justin Pincus-Executive Director of Player Development Eric Robinson-Executive Director of Player Development Jerome Robinson-Sr. Executive Director of Player Development Tony Speziale-Executive Director of Player Development Hard Rock Hotel & Casino Atlantic City
Hard Rock Hotel & Casino Atlantic City will once again turn pink this October to commemorate PINKTOBER®. This year marks the 25th anniversary of the Hard Rock PINKTOBER program supporting breast cancer awareness and research, with participation across all Hard Rock International company divisions, including Hard Rock Digital, Cafes, Hotels, Casinos, and Seminole Gaming. All PINKTOBER proceeds will benefit the American Cancer Society.
Light Us Up in Pink Hard Rock Atlantic City will show support by lighting up in pink throughout October. Table games will be lined with pink felt, the Atrium will be adorned with pink accents, and the hotel towers will feature pink lights.
PINKTOBER Takes the Stage Hard Rock International continues its worldwide support of PINKTOBER with one-of-a-kind fundraising events across the brand’s hotel and casino portfolio. On Oct. 5, at 9 p.m., DJ-based dance party Gimme Gimme Disco will transport Hard Rock Live at Etess Arena back in time to the 1970’s with a disco-themed celebration. Guests are encouraged to dress in their favorite disco attire as the DJ takes them to the heart of the era with all the classic hits from ABBA, The Bee Gees, Donna Summer, Cher, and more.
Tickets cost $20 and proceeds from tickets sold will directly benefit Wigs & Wishes. Wigs & Wishes is a nonprofit organization that provides over 25,000 wigs and hundreds of wishes to recipients fighting cancer each year at no cost.
For more information or to purchase tickets for the Wigs & Wishes Gala on October 5th at Hard Rock Atlantic City visit WigsandWishes.org. To purchase tickets for Gimme Gimme Disco please visit HardRockHotelAtlanticCity.com and Ticketmaster.com or 800-745-3000
The Flavors of Pink Hard Rock Atlantic City will feature a limited-time menu of pink-themed cocktails and desserts at Council Oak Steaks & Seafood and Kuro. Proceeds from each item sold will directly benefit PINKTOBER.
“Think Pink” at Rock Spa & Salon The Rock Spa & Salon at Hard Rock Atlantic City encourages spa guests to “think pink” throughout October with special services featuring therapeutic rose aromatherapy. For reservations, call 609-449-5380 or book online at HardRockHotelAtlanticCity.com.
Limited-Edition PINKTOBER Pin and Merchandise During the month of October, both the on-property Rock Shops and the online retail site will feature exclusive PINKTOBER merchandise, including limited-edition pins, t-shirts, hats, water bottles, totes, and other items to support Breast Cancer Awareness.
Hard Rock Team Members Dunk Tank Event – Saturday, October 5 For the past 3 years, team members have had the opportunity to plunge Hard Rock Atlantic City management into a dunk tank on the boardwalk. New this year, casino hosts and other Hard Rock personalities will have the opportunity to be dunked.
Making Strides Against Breast Cancer Walk – Sunday, October 13 Hard Rock Atlantic City will once again be the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 13. For additional information, or to register visit the walk page here.
For more information on Pinktober Happenings, please visit our website: HardRockHotelAtlanticCity.com.
Ocean Casino Resort
Pink Paloma Cocktail Ocean has crafted a Pink Paloma Cocktail available at Ocean Steak, Amada, Linguini By The Sea, Lobby Bar, Distrito, Villain & Saint, Topgolf Swing Suite, Harpers and 1927 Lounge. With each drink purchased, a $2 donation will be made to the American Cancer Society. Guests will also have the option of purchasing the custom pink mug that the drink is served in with proceeds going to the ACS.
Making Strides of Ocean City, NJ - Sunday, October 13 Ocean is donating $7,500 as a sponsor and will be manning a tribute banner tent and handing out tribute bibs. Team Members will also be volunteering and walking at the event.
Ocean Team Member Cookie Sale Wednesday, October 9, Ocean will be hosting a Team Member Cookie Sale with all proceeds going to the American Cancer Society
Ocean Casino Resort Building Ocean will be turning its iconic ball on top of the building pink throughout the month of October in recognition of Breast Cancer Awareness
Resorts Casino Hotel
Pink Cash Dash Hot Seat Friday, October 4 – 7pm – 10pm Winners will be chosen every 30 minutes to enter the cash dash machine to grab their share of Cash. Resorts will be matching the total amount of cash grabbed by participants and donating to the American Cancer Society Men Wear Pink campaign
Men Wear Pink campaign starts October 1 and runs through the end of October This year our head chefs - Chef Robert and Chef David will be representing Resorts Casino Hotel to lead the campaign to raise money for the Men Wear Pink 2024 campaign
The Perfect Pink Cosmo $10 at Bar One All drink proceeds benefit Resorts Men Wear Pink campaign
Slot Ticket Voucher Collection benefits the American Cancer Society Once again Resorts will be collecting slot ticket vouchers at the main exits All proceeds from the vouchers will be donated to the Men Wear Pink campaign | 
