Burlington Press CEO Scott Sutton has earned the USPS Mail Design Professional certification, further strengthening the company’s expertise in designing and producing effective, postal-compliant direct mail campaigns.

The USPS certification covers mailpiece design standards, address placement, postal markings, Intelligent Mail barcodes and automation requirements. The training focuses on creating letter- and flat-size mailpieces that can move efficiently through USPS processing equipment while maximizing cost effectiveness and reducing potential delays.

“Direct mail has to work both creatively and operationally,” said Sutton. “A mailpiece needs to attract attention and communicate clearly, but it also has to meet postal requirements and move efficiently through the mailstream. This certification adds to the expertise we bring to every mailing project.”

Burlington Press provides direct mail services ranging from campaign strategy and graphic design to printing, mailing-list preparation, addressing and delivery to the postal system. By managing these services through one experienced partner, businesses, nonprofit organizations and political campaigns can reduce complications and ensure that design and production decisions account for postal requirements from the beginning.

The certification builds upon Sutton’s years of experience helping clients develop targeted mail campaigns throughout New Jersey and across the country.

“Small design and formatting decisions can affect postage costs, processing and delivery,” Sutton added. “Understanding those requirements early in the process helps us prevent avoidable problems and develop direct mail that is designed to perform.”

About Burlington Press

Burlington Press is a New Jersey print and marketing company serving businesses, nonprofit organizations and political campaigns. Founded in 1993, the company provides graphic design, digital and wide-format printing, direct mail, custom apparel, website design and related marketing services. Burlington Press helps clients manage projects from the initial idea through production and distribution.