Subaru of America said it named its first African American woman to a C-suite position. Renee Rhem has been appointed as the Camden-based company’s vice president of customer advocacy and to the Subaru Executive Team, effective Nov. 1.

In her new role, Rhem will oversee the Subaru customer experience across all channels, ensuring the Subaru Love Promise is present at all interactions with Subaru customers.

“Since joining our team in 2020, Renee has gone above and beyond to ensure the Subaru Love Promise customer commitment shines in all interactions with our valued owners,” Thomas Doll, CEO and president, Subaru of America, said in a prepared statement. “We’re proud to welcome Renee to the Subaru Executive Team and are confident she will deliver the strong results that keep Subaru best-in-class for our customers’ experience with our brand.”

Rhem joined Subaru in 2020. Prior, she held positions in operations, sales support, and customer service, including roles at Prudential Financial, Independence Blue Cross and Bank of America.

Rhem holds a Bachelor of Arts degree in psychology from Spelman College in Atlanta and is a member of the board of directors at Las Americas ASPIRA Academy (Delaware Charter), as well as Alpha Kappa Alpha Sorority Inc., and the National Alumnae Association of Spelman College. Rhem lives in Delaware with her husband and two sons.