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Swordfish Communications Helps Professionals and Experts “Help a Reporter”

With “Opportunity Tracking,” Small Businesses Can Achieve Big Media Results

LAUREL SPRINGS, N.J., Nov. 30, 2022Swordfish Communications has launched a service that will help organizations get in front of interested reporters with expert information.  Through “Opportunity Tracking,” Swordfish will seek out and inform clients about relevant in-the-works stories to which they can contribute, resulting in great media coverage and enhanced visibility and credibility.

Leveraging “Help a Reporter Out (HARO),” the leading subscription service that puts journalists in contact with expert sources, Swordfish will scan hundreds of opportunities daily through the lens of your business and expertise. While reporters looking for sources may receive dozens, or even hundreds, of responses, Swordfish knows the tricks to standing out and grabbing their attention.  Opportunity Tracking includes monitoring and vetting media requests, alerting clients to those that are most appropriate, helping to craft responses, and submitting them as the PR representative of the organization. Swordfish will also monitor for usage and provide electronic copies of any resulting stories.

“Everybody should be paying attention to what the media is talking about, and what reporters are writing about, but not everyone has the time or the know-how to do that and reap the benefits,” says Gary Frisch, Swordfish Communications’ founder and president.  “Let us be your eyes and ears. We’ve had great success getting our clients into major media outlets, so we’re excited to offer these same great media opportunities to users of this stand-alone service.”

Many professionals have expertise that can be useful to reporters. Lawyers, for example, can comment on significant cases in the news, and Realtors can provide input for stories related to home selling/buying trends in the region. IT consultants can talk about safeguarding your PC or network; bankers or financial professionals can provide insight into activity by the Fed; and auto repair shops can give advice for winter-proofing your vehicle. The key is finding these opportunities when they come up, and jumping on them fast.

Opportunity Tracking is just $199 per month, with a three-month commitment, however CCSNJ members would pay just $169 per month. To learn more, go to

Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, technology, recreation, aviation, and professional services industries.  In addition to the new service, Swordfish offers Journalists by the Dozen and Sharpshot Photography Services for public relations do-it-yourselfers.  For more information, call 856-767-7772, or visit 


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