Your Chance to Get Involved with FIFA World Cup 26™: Public Viewings

What is a Public Viewing?

A Public Viewing Event (PVE) is any organized gathering where FIFA World Cup 26™ matches are shown to an audience outside of a private home.

• Could take place in a bar, restaurant, cinema, stadium, park, office, school, or community center - anywhere fans can come together to watch.
• Brings people together to share the biggest football moments, creating atmosphere and connection far beyond the stadiums.

Public Viewing Categories

Public Viewings can vary in size and purpose:

• Commercial – Designed to generate income (e.g., charging entry, having sponsors, or gaining other commercial benefits).
• Non-Commercial – Organized purely for enjoyment, with no commercial activity linked to it.
• Special Non-Commercial – A large non-commercial event with more than 1,000 attendees.

Your category determines if you need a license and what activities are permitted. For full definitions, please refer to the FIFA Public Viewing Regulations or email publicviewing@fifa.org.

Why Some Public Viewings Require a License

• The broadcast feed belongs to FIFA’s Official Media Partner(s) in your territory.
• A public viewing license gives permission to show their product to a public audience.
• Protects the value of the tournament and maintains a consistent, high-quality experience for fans.
• The FIFA Public Viewing Portal will confirm your category, tell you if you need a license, and guide you on the next steps.

Planning My Event:

Sponsorship

• Allowed only for commercial public viewing events.
• FIFA Commercial Partners can sponsor your event.
• Local businesses that do not compete with FIFA Commercial Partners may be eligible to sponsor your event. Please contact publicviewing@fifa.org for more information.
• All sponsorships must be approved before confirmation.

Admission

• Charging entry is possible for certain public viewing categories.
• Must be declared in your application and reflected in your license.

Concessions

• Sale of food, beverages, and goods is allowed.
• Working with FIFA partners is recommended.
• If working with a non-FIFA Partner as a vendor:
• Food & beverages must be served in unbranded packaging.
• Menu boards must be free of branding.
• No implication of sponsorship or association with FIFA or the Competition.
• Contact publicviewing@fifa.org if you require more clarity.

Branding & Promotion

• All rights to the Competition Marks (emblem, title, logos, mascot, and trophy) belong to FIFA and may not be used in the branding or promotion of your event.
• You may use the term “FIFA World Cup 26™” only in plain text for editorial purposes, without implying any official association. E.g. "Join us for a public screening of the FIFA World Cup 26™ match between Country A and Country B at Central Park on June 15."
• Avoid using “FIFA” or “World Cup 26™” in your event name or marketing materials.
• Use general terms like “soccer” or “tournament” instead.
• Team names (e.g., USA vs. Canada) can be shown in plain text for editorial purposes, but not with official logos or trademarks.

Branding Do’s & Don’ts

• Do’s
• Use neutral event names: “Football in the Park,” “Summer Soccer Celebration”.
• Show country names in text only.
• Use your own branding, colors, and style.
• Don’t
• Use FIFA marks, logos, or trophy images.
• Include “FIFA” or “World Cup” in your event name.
• Use team logos.

Other Key Considerations

• Broadcast Rules
• Live only: No delays or replays.
• No broadcast modifications: No edits, overlays, or replacements.
• Coverage Windows
• Opening/Closing Matches – Start 20 min before kick-off, ends at least 10 min after.
• All Other Matches – Start 10 min before kick-off, ends at least 10 min after.
• Political Association
• Do not link the event or broadcast to any political party, candidate, or campaign.
• Exhibitor Responsibilities
• Arrange any local permits, insurance, and safety measures.
• Ensure accessibility and manage capacity.
• Coordinate with local authorities for crowd management if needed.
• Coordinate with FIFA Media Partner on signal acquisition and quality assurance.
• All Public Viewing Exhibitors must adhere to FIFA’s Public Viewing Regulations.

How to Apply

• Read the FIFA Public Viewing Regulations – Familiarize yourself with the full details on categories, rights, and requirements. Regulations link here.
• Plan Your Event - Choose your venue, date, and the fan experience you want to create.
• Submit Your Application - Go to the FIFA Public Viewing Portal to submit your application. The portal will confirm your category and license requirements. (Portal is now open).
• Follow the Next Steps - Arrange permits, complete your license, and prepare your event.

Where to Find More Information

• Public Viewing Website – https://publicviewing.fifa.org/public_viewing
• Email – publicviewing@fifa.org