On July 29, the New Jersey Economic Development Authority(NJEDA) announced the Ecommerce Technical Assistance Program a new program to provide e-commerce services for small businesses. The Authority has engaged the services of Hudson Integrated, Positive Solutions, and CCSNJ member Suasion Communications Group to help businesses that normally rely on foot traffic and in-person transactions identify and implement the website and ecommerce capabilities they need to stay in business while complying with current health guidelines and changing customer preferences.

Suasion Communications Group is a woman-owned, full-service marketing and public relations agency with offices in Somers Point and Haddonfield. For the past 13 years, Suasion has executed award-winning branding, public relations, digital and marketing campaigns to clients in a broad range of industries. Suasion offers a complete suite of communications services that drive traffic, improve brand awareness and increase sales through customer acquisition and retention. Suasion's services include brand strategy, public relations, digital marketing, creative design, and crisis management.

During the pilot phase, the Ecommerce Technical Assistance Program is open only to restaurants, retail stores, and personal care businesses that are registered and have a physical storefront in the State of New Jersey. Future expansions of the program may open it up to a broader range of businesses. Interested business owners should sign up via the intake form or contact ecommerceta@njeda.com.

Please reach out to Hilary Chebra, Manager, Government Affairs at hchebra@chambersnj.com if you have any questions.